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For software companies

The site in front of your product.

Your application stays exactly where it is. What moves is the part that sells it — the home page, the pricing page, the changelog, the articles support keeps linking to — onto your own domain, where the person who writes the words can publish them without waiting for a deploy. We do not host your product, and we are not going to.Your application stays where it is. What moves is the part that sells it — home, pricing, changelog, articles — where whoever writes the words can publish them without a deploy.

The part that is not your product

Your marketing site should not need a deploy.

Every software company ends up here: the pricing page is in the repository, changing a sentence is a pull request, and the person who writes the words is not the person who can ship them. So the words wait. Move the site out from in front of your product and the waiting stops — your app does not move an inch.The pricing page is in the repository, so changing a sentence is a pull request and the words wait. Move the site out from in front of your product. Your app does not move.

The site itself

Home, features, pricing, about, whatever else you need — on your own domain, edited by whoever writes rather than whoever deploys. Published as plain pages, so there is nothing to wake up in front of a visitor.

A changelog people can follow

Every entry dated, with the name of whoever wrote it, and a feed your users can subscribe to. Shipping something and having nowhere to say so is how a product looks abandoned while it is being worked on daily.

Articles, in categories, that link to each other

Guides, release notes, the long answer to the question support keeps getting. Each one filed under a category with its own page, and related pieces shown at the end instead of a dead stop.

The hand-off to your product

Every button points wherever your signup already lives. Nothing here sits between a visitor and your app, and nothing asks them to make a second account to read your pricing.

The enquiries that are not signups

Enterprise asking about SSO, an agency asking about volume, somebody asking whether you are still trading. A form that reaches a person, rather than an address on a contact page nobody reads.

The first draft, so the page exists

Kala writes into the design you picked from what you tell it about the product. A rough page you fix is worth more than the good one nobody has started, and most marketing sites are missing pages rather than missing polish.

Before you ask

What this is not.

Do you host our product?

No, and we are not trying to. Your application, your accounts, your billing and your data stay exactly where they are and nothing here touches them. This is the site in front of your product, which is the part that usually gets the least attention and does the most selling.

Our site is in our repository. Why take it out?

Because that is why your pricing page is eight months old. Every sentence is a branch, a review and a deploy, and the people who know what to say are not the people who can ship it. Moving the words out is not a technical decision; it is a decision about who has to wait for whom.

Where do our docs go?

Into articles, with categories, archives and related pieces at the end — which is what most help centres genuinely are. It is not versioned documentation with a search index, and if that is what you need, this is the wrong tool and you should know that now rather than in week three.

What about a status page?

There is not one, and you should not fake it with a blog post. Use a status tool and link it from the footer. We would rather say that than sell you a page that cannot tell when you are down.

So what does our signup button do?

Exactly what you point it at. Your own signup, your own domain for the app, your own flow. Nobody is asked to make an account here to read your pricing, and nothing sits between a visitor and your product.

Kala

Your site’s first draft, written before you finish your coffee.

You give Kala three things — your business name, what you do, where you are. It writes every page into the theme you picked, then tells you what it did. Change any of it. Or none of it.Three things — your name, what you do, where you are — and Kala writes every page. Change any of it, or none.

Home · the theme, empty
The theme, empty. This is where most people gave up.
Home · the same theme, thirty seconds later

Hair that looks like you, on the day you need it.

Rosa & Co is a four-chair salon on Maple Street, Portland. Cuts, colour and blow-dries, by appointment, six days a week.

Book a chair
Cutsfrom $45
Colourfrom $110
Blow-dryfrom $35
The same theme, written. An example of a Kala draft — yours will be about your business.
Questions people actually ask

The last question, answered.

What happens when the free days run out?

Your card is charged for the plan you chose and your site keeps running — $12 on day 46 if you started on Starter, and on day 15 on the other plans. The date is printed on your dashboard from day one; cancel any time before it and nothing is charged. You can move up to Growth, Dropship or Business on any day.

Why do you ask for a card up front?

So that a site you spent weeks building does not switch off by accident the day your free period ends. It also keeps out the people who were never going to use it, which keeps the themes and the help for the people who are.

Can I use my own domain?

Yes, on any plan. Point it here from wherever you bought it; the screen shows you the two records to add, and checks them for you. www comes with it.

Do payments work in my country?

Card through Stripe or PayPal, wherever each of them operates — you connect whichever you already have, or both; bank transfer everywhere; cash on delivery where your market uses it. Money goes to your own account, never through ours.

Do I get email on my domain?

Half of it, today — said plainly. A mailbox add-on (from $2.49, 20 GB, a web inbox next to your site) can send from your own domain once its records are verified. Receiving on your own domain is not switched on yet; until it is, do not print the address anywhere. We will say here the day it works.

Can I leave?

Yes. Export everything, any time, no fee. Cancelling stops the next charge; you keep the month you paid for.

Can you move my existing site?

Yes. WordPress and Shopify connect directly; any other site is read page by page. About an hour for a typical small site, and nothing is imported until you confirm.

Is there a free plan?

Every plan starts free on a card — 45 days on Starter, 14 on the others. A site on the free plan shows a small Kala Sites badge; a paid one carries none. Your own domain works on any plan.

Tonight, then.

Pick a theme, let Kala write the first draft, change what you want, publish.Theme, first draft, your changes, publish.

Card on file · 45 free days on Starter, 14 on the others · export everything, any time, no fee

info@abelops.com