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Kala

The part of a website nobody wanted to do.

Writing. Kala writes your first draft into the theme you picked from three things you tell it, names every image so search engines can read them, drafts the emails your shop sends in your brand’s voice, and translates a page when you ask. It tells you what it did, in its own voice, and you change any of it. Or none of it.

Kala

Your site’s first draft, written before you finish your coffee.

You give Kala three things — your business name, what you do, where you are. It writes every page into the theme you picked, then tells you what it did. Change any of it. Or none of it.Three things — your name, what you do, where you are — and Kala writes every page. Change any of it, or none.

Home · the theme, empty
The theme, empty. This is where most people gave up.
Home · the same theme, thirty seconds later

Hair that looks like you, on the day you need it.

Rosa & Co is a four-chair salon on Maple Street, Portland. Cuts, colour and blow-dries, by appointment, six days a week.

Book a chair
Cutsfrom $45
Colourfrom $110
Blow-dryfrom $35
The same theme, written. An example of a Kala draft — yours will be about your business.
Before you ask

What it will never do.

Will it make things up about my business?

It is instructed never to invent a price, a statistic, a testimonial or a contact detail. Where a design has a slot and you have not given it one, it writes an obvious placeholder for you to replace — not a plausible-sounding fact you would have to catch.

Could it invent a phone number or an address?

It writes words and nothing else. Links, email addresses, phone numbers and images do not come from it — they come from you, which is why yours are the only ones that can appear.

What about “only 3 left” and “ends at midnight”?

If a draft of one of your emails contains a countdown or a stock number you never gave, that draft is thrown away. It writes again, and if it does it twice it says so instead. That is the code refusing it, not the writing being well behaved.

Does any of this go live on its own?

No. What it writes lands in your editor as a draft. Nothing reaches the public site until you publish it, which is a thing you do on purpose.

How it goes

Four steps. None of them is the one you gave up on last time.

  1. 1

    Pick a theme

    Filter by what you do, open three, choose one.

    About 2 minutes
  2. 2

    Kala writes the first draft

    Your business name, what you do, where you are. Kala fills every page.

    About a minute
  3. 3

    Change what you want

    Click any word to change it. Drag anything to move it. Nothing breaks.

    About 20 minutes
  4. 4

    Publish

    Your address is live. Your own domain when you want it.

    About a minute

Tonight is not a slogan. It is the four times above, added up: about 24 minutes.

Questions people actually ask

The last question, answered.

What happens when the free days run out?

Your card is charged for the plan you chose and your site keeps running — $12 on day 46 if you started on Starter, and on day 15 on the other plans. The date is printed on your dashboard from day one; cancel any time before it and nothing is charged. You can move up to Growth, Dropship or Business on any day.

Why do you ask for a card up front?

So that a site you spent weeks building does not switch off by accident the day your free period ends. It also keeps out the people who were never going to use it, which keeps the themes and the help for the people who are.

Can I use my own domain?

Yes, on any plan. Point it here from wherever you bought it; the screen shows you the two records to add, and checks them for you. www comes with it.

Do payments work in my country?

Card through Stripe or PayPal, wherever each of them operates — you connect whichever you already have, or both; bank transfer everywhere; cash on delivery where your market uses it. Money goes to your own account, never through ours.

Do I get email on my domain?

Half of it, today — said plainly. A mailbox add-on (from $2.49, 20 GB, a web inbox next to your site) can send from your own domain once its records are verified. Receiving on your own domain is not switched on yet; until it is, do not print the address anywhere. We will say here the day it works.

Can I leave?

Yes. Export everything, any time, no fee. Cancelling stops the next charge; you keep the month you paid for.

Can you move my existing site?

Yes. WordPress and Shopify connect directly; any other site is read page by page. About an hour for a typical small site, and nothing is imported until you confirm.

Is there a free plan?

Every plan starts free on a card — 45 days on Starter, 14 on the others. A site on the free plan shows a small Kala Sites badge; a paid one carries none. Your own domain works on any plan.

Tonight, then.

Pick a theme, let Kala write the first draft, change what you want, publish.Theme, first draft, your changes, publish.

Card on file · 45 free days on Starter, 14 on the others · export everything, any time, no fee

info@abelops.com